SERENE was founded in late September 2019 by James Olusegun an art, photography, fashion, athletic and travel enthusiast, and his wife Krystle Olusegun an artist, wellness lover and creative entrepreneur. Their vision was to design Limited-edition and exclusive HIS and HERS underwear collections, for every occasion and lifestyle, gifting superior comfort, featuring distinctively stylish and timeless pieces. Each collection to exude the essence of classic vintage and urban retro sophistication, bound in the vibration of serenity, gifting total freedom, tattooed with its core ethics and values, encouraging a lifestyle reflective of wellness, self-love, positivity, summer daze and purple haze, standing strong in the core SERENE value that is - ‘to be comfortable, style need not be compromised'.
Expressive through an artistic nature, connected with those who embrace limitless perceptions, capturing serene vibes through SERENE photography and the art subtly hidden within their collections and their bold and striking words of expression.
A transparent brand, grounded in self-confidence - unafraid to be different with the mission to connect with and empower all people around the globe spreading the truth that is to:
"SEE YOURSELF AS A WORK OF ART - UNIQUE AND INCOMPARABLE"
The SERENE vision was conceived when James acknowledged the fact that he had a hard time finding a pair of underwear that gave him THE ultimate all day and all night comfort, from fabric to fit, and as underwear is the closest thing to our bodies - he felt it deserves some thought so after months of research, design and productive development James and Krystle launched SERENE with their HIS and HERS Series 1. SERENE CLASSICS Underwear Collection - A classic, timeless, design with irresistible comfort, style and sophistication.
“Underwear is essential for everyone - when we put on our underwear we want to feel comfortable and sensuous - there is something about wearing the right underwear that gives us a sense of confidence, yet attached to the idea of finding comfortable wear is the stigma that comfort and the right to feel sensuous must be compromised - we want everyone to feel comfortable and attractive in their underwear as we believe nobody should have to compromise comfort over style or style over comfort - underwear is the closest thing our bodies and it is worn every day - it deserves careful thought and attention and that’s what we are doing - we’re committed wholeheartedly to providing underwear that embraces both comfort and style.’’ - James + Krystle
As two creatives with a passion to create a brand purposeful and connective with all senses, they had the vision to create a door that when opened a limitless, bold and colourful space stood filled with SERENE vibes, raising awareness and encouraging positivity, self-confidence, self-love and serenity. They combined all their passions into a singular collective dream and goal that is; to put positivity out into the world (in their own SERENE way) coming to life through the carefully thought process put into each SERENE design, by connecting with positive influencers from around the world and through building a SERENE team with people that truly believe in their SERENE vision. - "FILL EMPTY SPACES WITH SERENE VIBES, BUILD TOGETHER SERENE TRIBES"
OUR CUSTOMER REVIEWS
“I FEEL NAKED IN MY SERENES'' - Alex ''I FEEL FREE'' - Mel ''THE MOST COMFORTABLE UNDERWEAR I HAVE WORN'' - Tony ''ALL MY BITS FEEL HAPPY - EVERYTHING CAN BREATHE'' - Andre ''I FEEL COMFORTABLE, I FEEL SEXY'' - Zoe “NOTHING COMPARES” - Jr “I FEEL SERENE IN MY SERENES” - Jay