THE SERENE x CONFIDENCE Campaign

SERENE x CONFIDENCE campaign ~ Photo by Joseph Lanre

“CONFIDENCE IS THE PEACE WE WITH WHO YOU ARE. IT IS TO SEE YOURSELF AS A WORK OF ART - UNIQUE AND INCOMPARABLE.''

 the serene vibe  

As the NEW YEAR 2020 approached us, we shot an intimate photo and video campaign in the name of self-confidence. The SERENE x CONFIDENCE campaign.

 

BEHIND THE SCENES: Photo  Olu Balogun

BE TRUE TO YOURSELF AND DON’T BE AFRAID TO SHINE YOUR LIGHT BRIGHT, THE WORLD IS IN NEED OF BRIGHT LIGHTS”

 the serene vibe

 

Our purpose and mission for this campaign was to help inspire and make known to our worldwide community, our SERENE tribe, both men and women of all ages; that self-confidence and self-love doesn't just happen overnight - It is a journey. It is putting on a pair of #YOURSERENES and taking a look back at your reflection; your true self, affirming “I see myself as a work of art, I am wonderfully unique and I am incomparable”.

When we take off all the layers we have clothed our bodies in, right down to our underwear; we have the power to feel the vibrations of complete freedom, peace and love when standing face to face with our own reflections. 

“THE JOURNEY TO SELF-CONFIDENCE AND SELF-LOVE CAN BE AS GENTLE AS A FLOWING RIVER AND AS ROCKY AS BOAT AT SEA BUT YOU MUST EMBRACE THIS JOURNEY EVERY STEP OF THE WAY THEN WILL YOU FIND TOTAL SERENITY”

 the serene vibe

 

AFFIRM

 

We bought together an intimate group of volunteers, both men and women from different walks of life who bravely shared with us a little about their personal journey with self-confidence and self-love, collectively captured through the eye of a camera. Humble and positive messages, expressive through beautiful photography and words of encouragement.

Through these amazing people we inherited a collection of inspiring and relatable messages reminding us all that the journey of self-confidence and self-love, is a journey we all experience in one way or a another and with passion and determination, we can obtain it in all it's wholeness.

 

SERENE x CONFIDENCE campaign: Photo by Joseph Lanre

“DO WHATEVER YOU WANT AND DON'T LISTEN TO THE OTHERS” - Iklam Abbouda

 

The SERENE x CONFIDENCE campaign shoot was a natural projection of positive vibes, love, freedom and tremendous fun, each person appreciating one another as individual works of Art connected through the mutual understanding of the challenges faced when working towards self-confidence and self-love - ultimately unmasking what was once seen as uncommon - now being seen as something extremely common for both men and women.

 

SERENE x CONFIDENCE campaign ~ Photo by Jospeh Lanre

 

FREEDOM IS FOUND IN THE POWER THAT IS BORN WITHIN CONFIDENCE. MOVE FREELY AS YOU DESIRE AND DO NOT QUESTION IT”

the serene vibe 

 

 

BEHIND THE SCENES - Photos by: Lauren Lead

 

BIG love and gratitude to all our brave models and to the SERENE team that helped us bring this vision to life. Sending out an ocean of SERENE vibes to our SERENE tribe. ✌️🏾 

 

BEHIND THE SCENES ~ “ITS A WRAP!” Photo by Olu Balogun 

 

FAR BACK: James Olusegun - CoFounder FRONT LEFT: Joseph Lanre - Campaign Photographer/Videographer FRONT RIGHT: Jay Aimakhu - Campaign Speaker 

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