new collection
A minimalistic essence, expressive of modern retro sophistication. A relaxed fit gifts total freedom and ease of movement, come day, come night. Pure cotton, unmatched style and superior comfort in your Serene Classics underwear. Choose SERENE, feel serene.
the serene universe
A diverse and serene universe, expressive of limitless, bold and colourful spaces, filled with serene vibes and sunshine highs. At the heart of our ethos we are not concerned with labels but that of our community, our SERENE tribe. It is about each individual transpiring a serene connection with self, within all senses, through our distinctively stylish and comfort bearing essential collections, encouraging for all, a lifestyle reflective of positivity, self-love, summer daze and purple haze. Choose SERENE, feel serene. Welcome to our SERENE universe.
inspire, empower and motivate.
the serene vibes playlist
Listen to our new SERENE playlist featuring music that transports you to our SERENE universe, a place transcending nothing but serene vibes, created by SERENE founders James and Krystle Olusegun. Turn up the volume, dress down, dress up, It’s a vibe, so let’s vibe! To listen on Spotify click here or to listen on iTunes click LISTEN below.
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