The Art of underwear —SERENE is a lifestyle. Superior comfort and unmatched style. Welcome to the SERENE official website. For those who seek total freedom, serenity and ease all day and all night long. Shop our Limited-Edition and exclusive SERENE CLASSICS Collection, HIS, HERS and OURS. Choose SERENE, feel SERENE.
Our SERENE UNDERWEAR collections emancipate the SERENE vibration identified as serenity. The tangible and intangible essence of freedom transpired in your ability to move to your desired rhythm, come day, come night. Whether moving as fast as the speed of light or as slow as clouds in the sky at a gaze - find no limitations in your SERENE’s.
Designed in London, with careful thought and consideration. SERENE is expressive through distinct and stylish compositions, exuberating infinite comfort and durability. We use premium fabrics and embrace Mother Natures natural essences through our use of natural fibres. The invisible feel and superior comfort of our SERENE CLASSICS collections derives from natural hypoallergenic, anti-bacterial and moisture-wicking cotton - a highly breathable fabric.
SERENE is a lifestyle. It is waking up and consciously choosing your SERENES to move with you from sunrise to sunset and dusk till dawn. It is choosing comfort and style every day, choosing to never compromise one over the other. It is to walk in the confidence of self amongst the vibration of serenity. ’EVERY MORNING HE CLOTHED HIMSELF IN SERENE VIBES AND DAY AND NIGHT HE FLEW SKY HIGH'.
OUR CUSTOMER REVIEWS
“I FEEL NAKED IN MY SERENES'' - Alex ''I FEEL FREE'' - Mel ''THE MOST COMFORTABLE UNDERWEAR I HAVE WORN'' - Tony ''ALL MY BITS FEEL HAPPY - EVERYTHING CAN BREATHE'' - Andre ''I FEEL COMFORTABLE, I FEEL SEXY'' - Zoe “NOTHING COMPARES” - Jr “I FEEL SERENE IN MY SERENES” - Jay
THE SERENE TRIBE
THE SERENE VIBE
SERENE designs Limited-edition and exclusive HIS and HERS underwear collections. Featuring distinctively stylish and timeless designs exuding the essence of classic vintage and urban retro sophistication, bound in the vibration of serenity, gifting superior comfort. Each collection is tattooed with its core ethics and values, encouraging a lifestyle reflective of wellness, self-love, positivity, summer daze and purple haze standing strong in the core SERENE value that is - ‘to be comfortable, style need not be compromised'. Expressive through an artistic nature, connected with those who embrace limitless perceptions, capturing serene vibes through SERENE photography and the art subtly hidden within their collections and their bold and striking words of expression. A transparent brand, grounded in self-confidence - unafraid to be different, whilst being deeply rooted in its passion to connect with and empower all people around the globe spreading the truth that is to "SEE YOURSELF AS A WORK OF ART - UNIQUE AND INCOMPARABLE"
Confidence In #YOURSERENES.
Read more about OUR STORY here.