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new collection

A minimalistic essence, expressive of modern retro sophistication. A relaxed fit gifts total freedom and ease of movement, come day, come night. Pure cotton, unmatched style and superior comfort in your Serene Classics underwear. Choose SERENE, feel serene. 

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inspire, empower and motivate.

new arrivals

serene graphic canvas tote bag

£23
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the serene universe

A diverse and serene universe, expressive of limitless, bold and colourful spaces, filled with serene vibes and sunshine highs. At the heart of our ethos we are not concerned with labels but that of our community, our SERENE tribe. It is about each individual transpiring a serene connection with self, within all senses, through our distinctively stylish and comfort bearing essential collections, encouraging for all, a lifestyle reflective of positivity, self-love, summer daze and purple haze. Choose SERENE, feel serene. Welcome to our SERENE universe.

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customer reviews

The most comfortable underwear I’ve worn! 

Danny T.

customer reviews

I`ll be dancing forever in them!!!

Arina

customer reviews

When I wear my serene’s I feel as though I am naked. They feel invisible! 

Summer L

customer reviews

I love them!!!

Igor S.

customer reviews

Amazing quality!

Aneel A

featured collection

serene classics

£22

serene classics

£18

serene classics

£22

serene classics

£22

eco packaging

We love our planet earth and all living things within it, so we want to do the best we can to help to protect it. We believe that we as a brand can do this through our zero plastics and eco packaging policy.

worldwide shipping

Our mission and our deepest passion is to share serene vibes and sunshine highs worldwide, empowering and connecting with men and women around the world, growing our SERENE tribe.

ethical

Team SERENE extends much further beyond the hub of our headquarters. It includes all who help us to bring our visions to life. We research throughly every potential supplier to ensure that they too adhere to ethical trading standards.  

gift card

Looking for something for someone special? A gift card to our store is the perfect idea!

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the serene vibes playlist

Listen to our new SERENE playlist featuring music that transports you to our SERENE universe, a place transcending nothing but serene vibes, created by SERENE founders James and Krystle Olusegun. Turn up the volume, dress down, dress up, It’s a vibe, so let’s vibe!

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